Zoya Nail Polish custom color featured in New York Times!

Zoya Nail Polish featured in the New York Times "Fashion and Style - on the runway" section!

Fashion and Beauty Writer Stephanie Rosenbloom spent a few moments with Zoya's Rebecca Isa to get the scoop on the limited edition Peter Som - Zoya collection. Two of which, Audrey and Evvie were featured on the runway and a complimentary third shade named Katherine. The LE collection, available exclusively on Zoya.com was a huge success for Zoya and has already sold out.

Stephanie also picked up a few expert nail polish application tips from Isa including this one... "one of the biggest errors people make is buying acetone-free remover, which has lanolin or other moisturizers in it and prevents color from adhering properly to the nail. “It’s the number one reason people have trouble with the polish...” >

Find award winning Zoya Remove + on Zoya.com

See the complete New York Times story here...

http://runway.blogs.nytimes.com/2012/02/10/backstage-beauty-at-peter-som/


Zoya is the new color of Fashion!
www.zoya.com

NYFW - FW2012: Joanna Mastroianni - Zoya Nail Polish

Zoya Nail Polish
Mercedes Benz Fashion Week
New York Fashion Week
Fall / Winter 2012 Collections

Designer: Joanna Mastroianni
Venue: Lincoln Center - Studio
Date: Wednesday, February 15, 2012
Time: 1:00 PM

Lead Manicurist: Cinnamon Bowser/NailTaxi
Zoya Color: Zoya Freja

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Eclectic and always edgy fashion designer to the stars Joanna Mastroianni (known for her Sex and the City 2 movie looks) selected  Zoya Freja to compliment her dramatic glamour fused with rock and roll fashion looks during her fabulous New York Fashion Week runway show. The show was an ode to fashion icon and inspiration Iris Apfel who walked the runway with Mastroianni at the shows close.

Manicurist Cinnamon Bowser applied two coats of Freja (a gunmental metallic gray nail polish) to create a modern dark neutral manicure that complimented all of the models skin tones and the entire Mastroianni collection perfectly.

  

JOANNA MASTROIANNI: Runway Photos FALL 2012

For her own nail look, the ever creative Joanna paired her show pick Freja with Zoya Maisie for a beautiful and unique fleck effect over the gray. Joanna is shown here just prior to the show getting her manicure.

Purchase the Joanna Mastroianni nail polish look at ZOYA.COM or in your favorite salon or spa.

Follow Joanni Mastroianni and Zoya Nail Polish on Twitter

@JMastroianniNYC and @Zoya_NailPolish

Hashtags: #nyfw, #NYFWnails

Zoya is the new color of Fashion!

www.zoya.com

NYFW - FW2012: Bibhu Mohapatra - Zoya Nail Polish Custom Color

Zoya Nail Polish

Mercedes Benz Fashion Week
New York Fashion Week

Fall / Winter 2012 Collections

Designer: Bibhu Mohapatra

Venue: Lincoln Center - Studio

Date: Monday, February 13, 2012

Time: 5:00 PM

Lead Manicurist: Sunshine Outing

Zoya Color: Bibhu Mohapatra / Zoya trio of custom color. 

The Color Experts at Zoya (led by Rebecca Isa) and Fashion Designer Bibhu Mohapatra started working together before the fabric had been cut to create three new custom shades in (pewter), (champagne beige) and (red) to coordinate with Bibhu's vision for Fall/Winter 2012. 

For the show, The models all wore Rekha (the red) on their left hands and either Parveen (the nude) or Zeenat (the pewter) on their right hands. Zoya Rekha was also featured on the toes. 

Bibhu wanted the models to wear red on one hand, as a homage to his mother. When Bibhu was growing up, he remembered his late mother always wearing the most beautiful color of red nail polish on her nails. Because it was customary to eat with your right hand in India, she only wore the red on her left hand. Bibhu recreated the single hand red nail look, using his newly created red Zoya Rehka, on his models for the runway show and alternated between the champagne nude Zoya Parveen and pewter Zoya Zeenat on the models right hands. 

Purchase the Zoya / Bibhu Mohapatra Limited Edition (LE) Custom Nail Polish Colors Fall 2012 picks (Rekha, Parveen and Zeenat ) at ZOYA.COM while supplies last.

Video by Zoya Nail Polish on YouTube

BIBHU MOHAPATRA: Runway Photos Fall 2012

Follow Bibhu Mohapatra and Zoya Nail Polish on Twitter

@BibhuMohapatra and @Zoya_NailPolish

Hashtags: #nyfw, #NYFWnails

Zoya is the new color of Fashion!

www.zoya.com

NYFW - FW2012: Peter Som - Zoya Nail Polish

Zoya Nail Polish
New York Fashion Week
Fall / Winter 2012 Collections



Designer: Peter Som
Venue: Milk Studios
Date: Friday February 9, 2012
Time: 10:00 AM



Lead Manicurist: Sunshine Outing
Zoya Color: Peter Som Custom Color by Zoya...

Katherine, Evvie and Audrey.

Something very exciting happened on Friday February 9, 2012 - two powerhouses in the world of fashion design and color design collaborated to create three custom nail polish shades available for a limited time only, while supplies last... Fashion Designer Peter Som created three muse inspired nail polishes with the Zoya custom nail color creative team led by color expert, Rebecca Isa. The end result was a beautiful trio of Limited Edition (LE) Zoya  / Peter Som nail colors featuring a soft, warm pink named Audrey, a smoky evergreen called Evvie and a buildable plum nail gloss answering to Katherine. The nail gloss is unique in that it can be worn sheer as a single coat or built to more intense color with two or three. 

BACKSTAGE INSIDER SECRET: Isa recommends breaking nail protocol by applying it over Zoya Armor Topcoat (rather than base) for an extra shiny nail gloss look!

For the runway, lead manicurist, Sunshine Outing applied Audrey to the fingers and Evvie to the toes.

Purchase the Limited Edition, Zoya / Peter Som Black Box Trio (including all three show shades - Katherine, Evvie and Audrey) while supplies last at ZOYA.COM.


Stylesight


Follow Peter Som and Zoya Nail Polish on Twitter

@Peter_Som and @Zoya_NailPolish

Hashtags: #nyfw, #NYFWnails

Zoya is the new color of Fashion!

www.zoya.com

Zoya color expert featured on TV today!

That's Life With Robin Swoboda (Fox 8 Cleveland) featured a segment with the Zoya Color Expert, Rebecca Isa, today.