NYFW - FW2012: Marc Jacobs - Zoya Nail Polish

Zoya Nail Polish

New York Fashion Week

Fall / Winter 2012 Collections

Designer: Marc Jacobs (show video link)

Venue: Armory

Date: Monday, February 13, 2012

Time: 8:00 PM

Lead Manicurist: Elisa Ferri for Zoya Nail Polish

Zoya Color: Zoya Cho and Zoya Farah with Armor Topcoat

See more images from this incredible show on the Zoya Facebook page.
 

Editorial manicurist Elisa Ferri (shown center) worked directly with Marc Jacobs and applied a single coat of color based on the models skin tone, using Zoya Cho or Farah, plus a coat of ultra glossy Armor top coat to keep the nail looks flowing and to elongate hands per his request.

Set to the music of the musical "Oliver!" The show itself was a dramatic, big hatted (all by milliner Stephen Jones) spectacular that was as full of vintage Victorian inspired whimsy as it was colorful fashion. Big shoe buckle lovers will be in heaven next fall! 

See all of the looks here.

video by style.com

See the official Marc Jacobs Fall Winter 2012 video here.

Purchase the Zoya Marc Jacobs Fall 2012 picks (Zoya Cho, Zoya Farah) at ZOYA.COM or in your favorite salon or spa.

Follow Marc Jacobs and Zoya Nail Polish on Twitter

@MarcJacobs . @MarcJacobsIntl and @Zoya_NailPolish

Hashtags: #nyfw, #NYFWnails

Zoya is the new color of Fashion!

www.zoya.com

Holiday Hit - Great Stocking Stuffer Idea from Zoya Nail Polish

Holiday Hits and Stocking Stuffer Gift Ideas from Zoya Nail Polish and Treatments
Zoya Mini Color Lock System Gift Set

Put perfect nail color on lock down. The Zoya Color Lock System surrounds polish with a protective barrier against moisture, bubbling, chipping and UV damage. This kit, which comes in a super-cute, mini zip-lock handle bag, has everything you need to perfect your polish and make it look better longer. Packaged in a resealable cosmetic bag with complete color lock system application instructions. The perfect compliment to a gift of great Zoya Nail Polish color!

Zoya Color Lock System Mini*  

Kit Contains:
1 - 1 oz Zoya Remove Plus.
1 - 0.25 oz Zoya Anchor Base Coat.
1 - 0.25 oz Zoya Zoya Armor Top Coat.
1 - 0.25 oz Zoya Fast Drops Polish Drying Drops.

 $20 (US)

 *Holiday item. Available while supplies last.

 ___

Looking for full size products?

Zoya also has the original Zoya Color Lock System kit available too. Everything you see here, just more of it!
$48 (US)

www.zoya.com

Award winning** Zoya Nail Polish and Treatment formulas are completely free of formaldehyde, toluene, dibutyl phthalate and camphor. 

Video Review of Zoya Nail Polish and Zoya Remove + - msgoldgirl

Ask for Zoya at your salon or spa or order online today.

**

2011 Zoya Treatments Awards...

Zoya Remove +: Best Nail Polish Remover 

Allure Magazine Best in Beauty Awards.

Allure.com Editors Favorite.

InStyle Magazine Pick.

Zoya Color Lock System: Try it Today Promo!

offer expired - thank you
__ __
Zoya Color Lock System - Try It Today Promo

Purchase a full size Zoya Color Lock System Kit (ZTCLS02 - $48.00)
and Receive Any Six (6) Bottles of Zoya Nail Polish for FREE

- and/or -

Purchase a Zoya Mini Color Lock System (ZTHOL1001 - $20.00)
and get Any Two (2) FREE bottle of Zoya Nail Polish*.

* Only at zoya.com. Continental US only.
Offer not valid in conjunction with other promotions, discounts or offers.
While supplies last. Offer ends Wednesday, November 17, 2010 11:59 PM EST .

__  __  __

Zoya Color Lock System

Everything you need to keep your nail polish on and beautiful! 5 easy steps.

How to use the Zoya Color Lock System....

YouTube video review from PinkHoneyBeee...
Also recommended by Rachel Zoe on the Zoe Report

Step 1. Zoya Remove +

How to use: Thoroughly saturate a cotton ball or pad with Zoya Remove+, firmly press pad to nail for a few seconds and wipe until existing polish is completely removed and nail bed is clean. Remove surface oils from clean nails and prepare nails for new color by wiping each nail with Zoya Remove+ (not shown).

Step 2. Zoya Anchor

How to use: Apply one coat to clean, prepped nails. This will form a bond between the nail plate and polish, which will prevent peeling and chipping.

- or -
Step 2. Zoya Get Even

How to use:  This is an optional basecoat - If your nails are uneven it will fill the nail surface with a dense fiber-like formula that grips to the nail creating a smooth surface. Apply one coat to clean, prepped nails.

Step 3. Zoya Nail Professional Nail Lacquer

How to use: Apply two coats of Zoya Nail Polish over Zoya Anchor Basecoa t/ Zoya Get Even Ridge Filling Basecoa>

Step 4. Zoya Armor

How to use: Apply one coat over Zoya Nail Polish. This protects nails from yellowing UV rays and keeps your nail color strong. Re-apply every two days for extended color wear.

Step 5. Zoya Hurry Up 

How to use: Apply one drop to base of each nail, tilt hand and allow product to spread naturally. Polish will dry in just five minutes. This drys polish faster and increases color vibrancy. To extend your color up to two weeks, apply over Zoya Armor Topcoat every two days.

That's it - for beautiful, long-lasting nail color use the Zoya Color Lock System every time you polish!

...and to bring older polish and treatments back to life try Zoya Renew - Polish Rejuvenator.

Zoya Nail Polish- Wickedly Wonderful - A Glowing Review!

Another glowing review for Zoya Nail Polish! Blogger Jessica Kim of  meandmykors.blogspot.com is in love with Zoya! She called it "a beauty lover's dream." We couldn't agree more!!!  She writes:

"Zoya Kelly enchanted all during New York Fashion Week. A dark and smoky gray with blue and dusky purple undertones, it complements all skin tones. Zoya Shawn however, is an intense mossy, yellow-toned green with olive undertones and works perfectly with this season's military trend."

  "As I was brushing the gorgeous color on my nails, all I could think was "wow, wow, wow." Two coats were all I needed for opaque, high shine color. I'm also ecstatic over how quickly the polish dried and I was able to add the Zoya Armour Top Coat."



Thank you Jessica!!!  You can read the rest of her wonderful review here. Have you tired our Wicked and Wonderful Collections? Find your Zoya love at Zoya.com !!

Cougar town- Get Friends that Last!!

We here at Zoya are so excited about tonight's premier of Cougar Town!! We loved it when fellow Friends Lisa Kudrow guest starred! Jennifer Aniston guest stars on tonight's episode!!! (YEAH!!) Admit it, you miss Friends. Chandler, Ross, Joey, Phoebe, Rachel and Monica the friends that came into our lives every week for 10 seasons.(and in such big apartments) *Tear*  It's hard to find such good friends that work so well together... Here at Zoya we have our own friends that last- or help your nails last- Zoya Anchor, Zoya Armor and Zoya Hurry Up.They are the perfect trio!


 Cougar Town,Jennifer Aniston, Lisa Kudrow, Courtney Cox and Friends are not affiliated with Zoya. This is not an attempt to imply their endorsement of Zoya. Image for entertainment purposes only.

Zoya Nail Polish Gets a 4 Leaf Rating!

Yoli Ouiya is all about being Eco-chic and Zoya Nail Polish definitely falls under that category. Having pretty feet this summer is a must and the Zoya Color Lock System can make that happen!

Their blogger goes through every single step and explains each of the 6 products in the system: Zoya Remove+, Zoya Anchor base coat, Zoya Armor top coat, Zoya HurryUp drying drops, Zoya Renew, and Zoya Get Even.

" So after all this, my nails survived an amazing 11 days before I had to do any reapplication. I was astounded considering other nail polishes in the past only last maybe 3-4 days at most, with chipping."

  She is also in love with our polishes, "I have been wearing the color Alegra from the Sparkle Collection religiously and have received lots of compliments. The ease of application and consistency of the colors and texture make it a new fav. Ladies, get your green feet together with Zoya."



You can read the full article here.

Zoya Nail Polish is a Solvenian Trend!

This month Zoya Nail Polish was not in one, but two Slovenian Magazines!  The first one Potovanja& Stil focuses on the Blue Laguna trend and chooses Zoya Nail Polish in Robyn as the perfect shade. Also under Prihaja Poletje( Summer is coming) is three gorgeous Zoya Reds that are sure to spice up your summer!

The next one is Bella Donna an to encourge people to participate in a survey they will give 15 people a major gift that includes Zoya Armor Top Coat and Zoya Remove+!

How to use Zoya Color Lock System

The Polish Exchange is underway and once you receive your Zoya Nail Polish it is important that you know how to get the best wear out of your polish. The Zoya Color Lock System is specifically designed with Zoya Nail Polish in mind and will help your polish last as long as possible with 5 simple steps:

1. Zoya Remove +
 How to use: Thoroughly saturate a cotton ball or pad with Zoya Remove+, firmly press pad to nail for a few seconds and wipe until existing polish is completely removed and nail bed is clean. Remove surface oils from clean nails and prepare nails for new color by wiping each nail with Zoya Remove+.

2. Zoya Anchor
How to use: Apply one coat to clean, prepped nails. This will form a bond between the nail plate and polish, which will prevent peeling and chipping.

 

2. Zoya Get Even
How to use:  This is an optional basecoat - If your nails are uneven it will fill the nail surface with a dense fiber-like formula that grips to the nail creating a smooth surface. Apply one coat to clean, prepped nails.

3. Zoya Nail Professional Nail Lacquer
How to use: Apply two coats of Zoya Professional Nail Lacquer on top of Zoya Anchor Basecoat/ Zoya Get Even Ridge Filling Basecoat

4. Zoya Armor
How to use: Apply one coat over Zoya Professional Nail Lacquer. This protects nails from yellowing UV rays and keeps your nail color strong. Re-apply every two days for extended color wear.

 
5. Zoya Fast Drops
How to use: Apply one drop to base of each nail, tilt hand and allow product to spread naturally. Polish will dry in just five minutes. This drys polish faster and increases color vibrancy. To extend your color up to two weeks, apply over Zoya Armor Topcoat every two days.

Zoya Nail Polish- NYFW Falll 2010 recap- Thuy

Fashion Designer: Thuy
Show Date: Tuesday, 2/16/10-3PM
Location: Bryant Park-Salon
Zoya Nail Polish- Official Nail Care Sponsor of the Thuy Fall 2010 Show.

Products Used: Zoya Remove+, Zoya Anchor Base Coat, Zoya Get Even, Zoya Nail Polish in Tasha, Zoya Nail Polish in Erin, Zoya Armor Top Coat, Zoya Hurry up Speed Drops, Zoya Renew Polish Rejuvenator, Zoya Lemon Dream lotion, and Zoya Germinator.

 Layers! Something must have been in the water at Fashion Week because almost everyone was using layers, including Thuy.  Thuy, however, used layers with pockets and folds creating a beautiful hip fullness.

Thuy also used nudes using Zoya Tasha as a the base color with a layer of Zoya Erin over the top for a bit of glamour. Manicurist Sunshine Outing prepped each nail with Zoya Remove+ and Anchor basecoat finishing with a topcoat of Armor.

Thuy brought the crowd, and in his crowd were some BIG names,  Kim Kardashian,  Housewives: Kelly Bensimon, , Danielle Staub, Jill Zarin, Alix McCord, Simon Van Kempen, Tabatha Coffey, Olivia Palermo, Kimberly Guilfoyle, Eve Salvail, Susie Essman, Mia Moretti, and Markus Klinko

Zoya Nail Polish Avatar colors hit Italy

Avatar may have hit the theaters two months ago, but that hasn't stopped the beauty world from continuing to drool over it. Featured in an article on Elle Italy's website are the five blue shades Zoya Nail Polish chose to represent the James Cameron's Best Drama and Best Director Golden Globe winner. The Article mentions all five Avatar inspired shades: Yummy, Ibiza, Indigo, Tart, and Talluah.  To see the original Zoya-Avatar post click here.

Translation from Google Translate: Live from Avatar, style Na'vi this trend even beyond the confines of the planet Pandora. While the film by James Cameron, with its nine nominations, is preparing to buy up to Oscar, in its various shades blue color becomes the protagonist of the manicure of spring. Zoya brand of worship for the Nail-addict, suggests as much as 5 shades allegedly taken from the colossal, ranging from the "greedy" Yummy intense blue Indigo (midnight blue accents glitter). "Stage" forced variation in Ibiza (pure sapphire, which recalls the depths of the sea), not forgetting the metal-Tart and iridescent opalescent Tallulah. Bonus extra: Zoya by the glazes are 100% toxic free, so that they can also be used in pregnancy and are world champions of duration (2 weeks to test chips, proven by the premium Beauty All Star). The most recent record? The first place for best basecoat and topcoat best 2009-2010. Zoya glazes can be found in beauty parlors, spas, and some in the Center Nail Saloons (14 euros).

Zoya Nail Polish- NYFW Fall 2010 recap: Susan Cianciolo

Fashion Designer: Susan Cianciolo
Show Date: Wednesday, 2/17/10- 4:30PM

Location: White Box Gallery

Zoya Nail Polish - Official Nail Care Sponsor of the Susan Cianciolo Fall 2010 Show.

Products Used: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in OC Cooler, Zoya Nail Polish in Gia, Zoya Nail Polish Veruschka, Zoya Nail Polish in Ibiza, and Zoya Armor Top Coat

Combining art and fashion in a gallery presentation, Susan Cianciolo's Fall 2010 collection was more of a performance piece than the usual standing model presentation. The show Underneath the, Sea Inside a Mountain used the artistry of clothes, makeup and nail design to transport viewers to a place where they could frolic through the fields with Julie Andrews or if they so pleased, swim the seas with Ariel. Flower Children and Mermaids in an explosion of hand crafted colors and patterns all under the flashes of an artfully placed group of Japanese paparazzi. A performance indeed!

A Parson's classmate of Mark Badgley and James Mischka, Cianciolo is no lesser a designer just a more avant garde talent. Cianciolo's custom made garments can be ordered via her website, susancioniolo.com

Happy to have over 300 fashion colors to choose from to create her part of the vision, Manicurist Jackie Salsbery prepped each nail with Zoya Remove+ and Zoya Anchor basecoat and then polished the nails in a rainbow of colors including Zoya Veruschka, Zoya Gia, Zoya Ibiza, and Zoya OC Cooler and finished each look with Zoya Armor topcoat.

Zoya Nail Polish- NYFW Fall 2010 recap: JSong

Fashion Designer: JSong
Date: Wednesday, 2/10/2010
Location: 499 Seventh Avenue
Zoya Nail Polish- Official Nail Care Sponsor of the JSong Fall 2010 Show.

 
Product Used: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Suzanne, Zoya Nail Polish in Tasha, Zoya Nail Polish in Jessika, Zoya Nail Polish in Bailey, and  Zoya Armor Top Coat.

Romantic Fantasy is the ideal way to describe JSong’s collection. The motto for their collection was In Nature’s Magical Garden and their clothes definitely represented that. They stuck with the main theme of fashion week this season, layers, but they put their own spin on things. They had layered eyelets the shape of leaves, crochet shawls, and sheer tops with patterns similar to peacock feathers.

Manicurist Jackie Saulsbery prepped each nail with Zoya Remove+ and a basecoat of Anchor. She used Zoya Suzanne, Zoya Tasha, Zoya Jessika, Zoya Bailey and finished with a topcoat of Armor.

Guest included top editors.

Zoya Nail Polish- NYFW Fall 2010 recap: Diesel Black and Gold

Fashion Designer: Diesel Black and Gold  
Show Date: Tuesday, 2/16/2010-  2PM
Location: Warehouse, 44^th Street

Zoya Nail Polish- Official Nail Care Sponsor of the Diesel Black and Gold Fall 2010 Show.

Products Used:  Zoya Remove+,  Zoya Anchor Base Coat, Zoya Get Even Ridge Filling Base Coat, Zoya Armor Top Coat, Zoya Hurry Up Speed Dry Drops,  Zoya Renew Polish Rejuvenator, Zoya Nail Polish in Tasha, Zoya Nail Polish in Erin,  Zoya Lemon Dream lotion, and Zoya Germinator.

Diesel Black and Gold’s Fall 2010 show screamed confidence. They stuck with the distressed-faded jeans, but this time they added a more gothic/ western vibe to their looks.  This season had a plethora of black denim to choose from and for the more adventurous type leather. All over the board there was black in denim and leather form, flannels, light blue denim pieces, and clean-tailored suits sprinkled in throughout the collection.

* Image from thecobrasnake

 Manicurist Amber Stores sprayed the models' hands with Zoya Germinator prior to each manicure. She then prepped each nail with Zoya Anchor basecoat as well as with Zoya Get Even. She then polished each nail with a base of  Zoya Nail Polish in Tasha and then a top layer of Zoya Nail Polish in Erin creating a gorgeous nude nail. After polishing she finished with Zoya Anchor topcoat and Zoya Renew. Lastly, for a nice, sweet touch Zoya Lemon Dream lotion was used on all hands.

 

* Images from Style.com

Similar to the collection the location was in a grungy location, a warehouse, but that did not stop people from coming to witness Diesel Black and Gold’s Fall 2010 Show. A huge crowd  showed up including,  Carine Rotifeld (French Vogue), Leigh Lezark,  Actress Amber Heard,  Mickey Boardmen and Kim Haistreiter (Paper),  Mark Hunter (thecobrasnake), and Cory Kennedy.

Zoya Nail Polish- NYFW Fall 2010 recap: Bibhu Mohapatra

Fashion Designer: Bibhu Mohapatra
Show Date: Monday, 2/15/2010-12:30 PM
Location: Marianne Boesky Gallery ( W 22nd St)
Zoya Nail Polish- Official Nail Care Sponsor of the Bibhu Mohapatra 2010 Fall Show.

Products Used: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Sasha, Zoya Nail Polish in Blair, and Zoya Armor Top Coat

Bibhu Mohapatra had a major amount of hype surrounding him this year and that is all thanks to the reward he received from the CDFA. Along with 11 other designers, Bibhu’s rent on a new studio will only be $1500-$2000 a month opposed to the original amount of $2900. Having the honor of receiving this reward puts Bibhu in the category of hot new designer which caused an excellent outcome for his new presentation. People were practically bursting at the seams to get into the art gallery that held his 20’s inspired collection. Feminine and fitted pieces created an elegance that any female today would want, making Bibhu’s collection old-fashion as well as modern at the same time.

Manicurist Jackie Saulsbery working with the Zoya Design Team came up with the combination of a full coat of Sasha layered with a thin coat of Blair creating a more sparkly version of Sasha. Each set of nails was prepped using Zoya Remove + and a basecoat of Anchor prior to polishing and finished with a glossy topcoat of Armor.

The crowd did not only contain major fashion editors such as Lauren Santo Domingo ( Vogue) who helped style the collection, but the location of the event helped to bring many viewers from the art scene as well.