Showing posts with label New York Fashion Week. Show all posts
Showing posts with label New York Fashion Week. Show all posts

Zoya Nail Polish at Mercedes Benz Fashion Week and New York Fashion Week: FW12

Mercedes Benz Fashion Week and New York Fashion Week
Fall/Winter 2012

Art of Beauty: 
Zoya Nail Polish and Treatments, Qtica Sponsored Shows and Presentations

Click on the designers name for details on each show.

Thursday, 2/9

DESIGNER: Candela
ZOYA COLOR: Pandora
MANICURIST LEAD: Sunshine Outing

DESIGNER: Cynthia Rowley
ZOYA COLOR: Dea, Cynthia, Christina
MANICURIST LEAD: Elisa Ferri

Friday, 2/10

DESIGNER: Peter Som
ZOYA COLOR: Custom Color designed with Peter Som and named for his muses.
(Audrey – pale pink on fingers, Evvie – slate green on toes, Katherine – plum nail gloss: not on models)
Exclusive Media samples were made available backstage.
MANICURIST LEAD: Sunshine Outing
ZOYA CUSTOM COLOR EXPERT: Rebecca Isa

DESIGNER: Yigal Azrouel
ZOYA COLOR: Sam
MANICURIST LEAD: Cinnamon Bowser

Saturday, 2/11

DESIGNER: Rachel Zoe
ZOYA COLOR: Avery topped by Amminah
MANICURIST LEAD: Sunshine Outing

DESIGNER: Erin by Erin Fetherston
ZOYA COLOR: Erin
MANICURIST LEAD: Sheril Bailey

Monday, 2/13

DESIGNER: Zang Toi
ZOYA COLOR: Custom Color
(Carmen, Snow White – custom blended with Farah to make an ivory for moons)
MANICURIST LEAD: Cinnamon Bowser

DESIGNER: Reem Acra
ZOYA COLOR: Tasha
MANICURIST LEAD: Cinnamon Bowser

DESIGNER: Marc Jacobs
ZOYA COLOR: Cho and Farah
MANICURIST LEAD: Elisa Ferri

DESIGNER: Bibhu Mohapatra
ZOYA COLOR: Custom Color designed with Bibhu Mohapatra and named by him
(Rekha – red, Zeenat – pewter, Parveen - champagne)
Red color worn on one hand only as an ode to Bibhu’s heritage (his Mother’s look).
Exclusive Media samples were made available backstage.
MANICURIST LEAD: Sunshine Outing
ZOYA CUSTOM COLOR EXPERT: Rebecca Isa

Tuesday, 2/14

DESIGNER: Marc by Marc
ZOYA COLOR: Adel
MANICURIST LEAD: Elisa Ferri

DESIGNER: Fotini
ZOYA COLOR: Jem
MANICURIST LEAD: Cinnamon Bowser

Wednesday, 2/15

DESIGNER: Whitney Eve by Whitney Port
ZOYA COLOR: Zoya Kristen with two coats of Maisie layered over it.
MANICURIST LEAD: Sunshine Outing

DESIGNER: Joanna Mastroianni (dedicated to Zelda Kaplan)
ZOYA COLOR: Freja
MANICURIST LEAD: Cinnamon Bowser

Thursday, 2/16


DESIGNER: Calvin Klein
ZOYA COLOR: Qtica Cuticle Cream only
MANICURIST LEAD: Sunshine Outing





Zoya is the new color of Fashion!
www.zoya.com

Backstage at Rachel Zoe with Lyra Mag and Zoya Nail Polish

   Want the Skinny on everything Zoya? Lyra Mag has you covered...


Lyra Mag gives you the low-down on the
NYFW nail look backstage at Rachel Zoe
Fall 2012. With information about the
featured nail polish colors (Zoya Amminah layered over Zoya Avery), new Zoya Nail
Polish Collections and what exactly goes into color creation - they covered all their bases.

Let's not forget that the staff at Lyra Mag
makes it clear they are no strangers to
Zoya Nail Polish...

"It should be noted, Zoya nail polish is incredibly long lasting-we wear it all the time and unlike some other brands that peel off in a day...we only need to touch up the tips here and there. PLUS: Zoya nail polish is free of toluene, formaldehyde, DBP (phthalates) and camphor...a reason that Rachel Zoe herself is such a big fan."

See additional backstage footage and learn more about the inspiration behind Rachel Zoe's Fall - Winter 2012 Collection here



Zoya is the new color of Fashion! 
www.zoya.com

Fashion Designer Zang Toi releases official NYFW FW12 video - Zoya!


Zoya Nail Polish is proud to have been the official Nail Care Sponsor for the Mercedes Benz Fashion Week FW12 runway show of designer Zang Toi.

Get the Zang Toi ivory moon Zoya manicure look details here!
Zoya is the new color of fashion!
www.zoya.com

NYFW S/S 2012 - Marc by Marc Jacobs and Zoya Nail Polish

Zoya Nail Polish

New York Fashion Week (NYFW) S/S 2012 Show Recap


MONDAY - 9/12
Marc by Marc Jacobs

TIME: 8 PM
VENUE: NYC Armory
MANICURIST: Elisa Ferri for Zoya
COLOR USED: Zoya Nail Polish in Olivia topped by a custom matte top coat



Elisa Ferri is a very talented woman - top notch, celebrity and editorial Manicurist - Body Guard (don't mess with her!) and a Mind Reader it seems... 
 
When given the challenge of creating a unique yet subtle and perfected look for the nails at this season's SS 2012 Marc by Marc Jacobs show she got creative using an existing shade of Zoya Nail Polish in Olivia and topping it with a custom matte top coat (created just for the Marc Jacobs show upon her request) and voila - the "Zoya velvet seashell nail" was created. Marc loved it. 
Proving once again that Marc Jacobs, Elisa Ferri and the color experts at Zoya Nail Polish are a winning trio of fashion, ingenuity and style!


This season's Marc by Marc Jacobs show favored the sporty side of fashion with frocks to bum in the sun, frolic on the beach and just relax in. It was an easy, breezy, beachy Sunshine and Summertime esque Marc by Marc collection and we liked it.

Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!

www.zoya.com


© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.

NYFW S/S 2012 - RZ by Rachel Zoe and Zoya Nail Polish

Zoya Nail Polish
New York Fashion Week (NYFW) S/S 2012 Show Recap

MONDAY - 9/12
RZ by Rachel Zoe

TIME: 1 PM
VENUE: RZ by Rachel Zoe NYC Showroom
MANICURIST: Sunshine Outing for Zoya
COLOR USED: Zoya Nail Polish in Amanda

Zoya's relationship with Rachel Zoe can be a bit touchy... as in we can't keep our polished little fingers off her incredible clothing line RZ by Rachel Zoe and she can't keep her hands off our Zoya Nail Polish!

The Spring Summer 2012 RZ by Rachel Zoe Collection was no exception... each piece is a statement and a wardrobe must have all in one. Zoe herself described it as "Brigitte Bardot meets the south of France". An obvious transition from stylist to designer it may not have seemed but surely is. An trendy mix of texture, line and subtle details, along with her signature maxi's and animal inspired pieces, set this new collection apart from a classic while keeping the trends on the wearable side of fashionville. She knows exactly when to stop... and then to start up again... Maybe not to make the biggest fashion news headlines but when it comes to creating fun stylish pieces real women will love (and can afford) she is spot on.

Rachel Zoe's choices in nail color run a similar spectrum from bold and sexy to soft and sensual as well. For this go-a-round RZ called in a variety of nudes and ended up selecting Zoya Nail Polish in Amanda during her final hair and makeup test pre-show with Manicurist Sunshine Outing on behalf of Zoya (She liked it so much that Sunshine was booked to be at the stylish designers NYC digs in the early AM to make sure Rachel's nails would coordinate with those of her models during press interviews). As the images from the presentation demonstrate, Amanda's full coverage, creamy, soft nude nail polish hue with mauve undertones was the perfect color choice to put the spotlight on the stylish RZ woman who is a step ahead of the fashion world at all times.

Zoya is available in over 300 long-wearing nail polish colors and treatments featuring a healthy formaldehyde, toluene, dibutyl phthalate (DBP) and camphor free, vegan friendly formula.

Zoya is the new color of fashion!

www.zoya.com


© 2011 - 2012 Art of Beauty Inc. All rights to images and content reserved.



Zoya Nail Polish is the BIG new color of fashion in Times Square!

New York City baby…
Bright City Lights and Big Zoya Color join forces for New York Fashion Week.
Backstage, on the runway, in your favorite magazines and now…


Looks like we’ve really hit it BIG!!!

By the way, the beautiful red nail polish shown is Zoya Carmen. She’s one of over 400 long-wearing, lovely colors in the Zoya Nail Polish family. Find your Formaldehyde, toluene, dibutyl phthalate, camphor free favorite today.

Find your Zoya Nail Polish Superstar today at zoya.com

On Twitter? Follow Zoya for NYFW backstage beauty tweets - @Zoya_NailPolish
and use our favorite hashtags while you’re at it… #NYFW #nailpolish

Zoya is the BIG new color of fashion!

Zoya is heading to Fashion Week - See the looks here!

Zoya Nail Polish and Treatments are headed to NYFW (New York Fashion Week - Fall 2010 Collections February 11 - 18, 2010). Stay tuned to here for all the latest looks, backstage antics and party coverage.

ZOYA NAIL POLISH WALKS THE RUNWAY FOR NYFW - SPRING 2010 SHOWS

What a wonderful week it was...

NYFW: Farah Angsara - Spring 2010
SHOW DATE: Wednesday, 9/9/2009 - 3 AM
LOCATION: Royalton Hotel (44 W. 44th St.)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Erin, Zoya Nail Polish in Tasha, Zoya Armor Top Coat.
MANICURIST: Cinnamon Bowser

It's all in the details! This semi-couture collection showcased designer Farah Angana Goddess flowing evening gowns, daywear and Zoya Nail Polish in Naomi.

Manicurist Cinnamon Bowser and team prepped each set of nails using Zoya Remove + and Anchor prior to polishing and topped things off with of Armor topcoat.

____
NYFW: THE PURPLE EVENT - Spring 2010

SHOW DATE: Thursday, 9/10/2009 - 10 PM
LOCATION: Sony Plaza Atrium (550 Madison Ave)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in purples!!!, Zoya Armor Top Coat.
NAIL CARE SPONSOR: Zoya Nail Polish

Purple fashion and purple power was all around at this star-studded event which was hosted by the Bachelorette's Jillian Harris. Walking the runway were Ana Ortiz and Mark Indelicato (Ugly Betty), Alex McCord (Real Housewives of New York City), honorary co-chairs Alan Faneca (New York Jets) and his wife Julie, Devin Harris (New Jersery Nets) and model Kelly “Isabella” Falk (America’s Next Top Model - cycle 12).

Over 60 designers donated pieces for the event which will donate it's proceeds to benefit The Anita Kaufmann Foundation's groundbreaking fifth grade educational program for epilepsy awareness.

Manicurist Jackie Saulsbery used Zoya Remove + and Anchor prior to polishing select guests and models with a multitude of purple shades and Armor Topcoat by Zoya on fingernails and toes.

____
NYFW: ALTUZARRA - Spring 2010

SHOW DATE: Saturday, 9/12/2009 - 6 PM
LOCATION: Salon at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Naomi, Zoya Armor Top Coat.
MANICURIST: Indigo Smith

Joesph Altuzarra channeled the seventies for this one with suede in tans plus lots of white and we liked it. The nails were all about Zoya's Naomi. Altuzarra once again collaborated with Gianvito Rossi on the beautiful shoes for the show.
Manicurist Indigo Smith and her team made it all look easy using the Zoya Color Lock System to surround and protect the beautiful color.

____
NYFW: LeAnne Marshall - Spring 2010
SHOW DATE: Saturday, 9/12/2009 - 7 PM
LOCATION: Metropolitan Pavilion
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Barbie, Zoya Nail Polish in Ali, Zoya Nail Polish in Midori, Zoya Armor Top Coat.
NAIL CARE SPONSOR: Zoya Nail Polish

The looks of Leanne Marshall have grown up since here win on Bravo's Project Runway in 2008. Inspired by the font basic math, this collection started with day looks and then flowed into her stunning bridal finale - in short, it all added up to something very pretty. Models nails popped with shocks of Zoya color in Barbie, Midori and Ali.

In attendance we spotted Project Runway contestants Koto Momolu, Suede, Keven Christiana and Jack Mackenroth.

Manicurist Jackie Saulsbery prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

____
NYFW: TONI MATICEVSKI - Spring 2010
SHOW DATE: Sunday, 9/13/2009 - Noon
LOCATION: Altman Building (135 W. 18th St.)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Midori, Zoya Nail Polish in Bekka, Zoya Armor Top Coat.

NAIL CARE SPONSOR: Zoya Nail Polish
The Toni Maticevski web site reads... "Maticevski. Haunting. Beautiful. Ghostly. Timeless. Fragile Clothes born of emotion for an emotional response…making the cold warm. And the lost beautiful" And it did, and it was... The Toni Maticevski Spring 2010 show on Sunday afternoon was an artistic, beautiful, ethereal vision on the edge... Frail yet strong, truly divine. To see the shows looks click here!

Nails by Zoya Nail Polish using Zoya Midori with thin wash of Zoya Bekka over the top. Zoya Armor topcoat provided the ultra glossy finish.

________
NYFW: DENNIS BASSO - Spring 2010
SHOW DATE: Tuesday, 9/15/2009 - 3 PM
LOCATION: Promenade at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Jennifer, Zoya Nail Polish in Helen, Zoya Armor Top Coat.
MANICURIST: Lisa Logan

Girly, gorgeous dressed up feminine glamour reined at the Dennis Basso Spring 2010 show at the Bryant Park Promenade. Makeup with bold matte red lips and Open toe, platform pumps let the beautiful Zoya Nail colors shine.
See the show here!

Manicurist Lisa Logan prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

____
NYFW: TORY BURCH - Spring 2010
SHOW DATE: Wednesday, 9/16/2009 - 9 AM
LOCATION: Salon at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Erin, Zoya Nail Polish in Tasha, Zoya Armor Top Coat.
MANICURIST: Jackie Saulsbery

Since she was making sales straight off the presentation floor (yes, we mean that sequined mini that everyone is talking about), we have to proclaim the Tory Burch Spring 2010 Presentation a huge success! The appeal was in the ease of wear while still being unique - much like the Zoya Nail Polish in Erin and Tasha that proved themselves to be the perfect nudes on Tory's models.
Manicurist Jackie Saulsbery prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.
See the show here!

____
NYFW: PETER SOM - Spring 2010
SHOW DATE: Wednesday, 9/16/2009 - 3:30 PM
LOCATION: Milk Studios (450 W. 15th)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Helen and Jennifer, Zoya Armor Top Coat.
NAIL CARE SPONSOR: Zoya Nail Polish

20's era inspired eccentric and colorful is the best description of this ladylike collection from Peter Som. Each fabric had its own bit of shine as did the classic nude nails by Zoya.
Mancurists Jackie Saulsbery and Sunshine Outing prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

____
NYFW: JOAQUIN TRIAS - Spring 2010
SHOW DATE: Thursday, 9/17/2009 - 3 PM
LOCATION: Promenade at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Erin, Zoya Nail Polish in Tasha, Zoya Armor Top Coat.
MANICURIST: Jackie Saulsbery

Dubbed as the new big thing in fashion, Joaquin Trias delivered for his Spring 2010 NYFW showing. Clean and pure architectural pieces ruled the runway with audible gasps of joys coming from the packed house. The nails were kept clean and simple with a sheer touch of Erin and Tasha.

Manicurists Jackie Saulsbery and Sunshine Outing prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

NYFW: Toni Maticevski - stunning!

The Toni Maticevski web site reads... "Maticevski. Haunting. Beautiful. Ghostly. Timeless. Fragile Clothes born of emotion for an emotional response…making the cold warm. And the lost beautiful" And it did, and it was... The Toni Maticevski Spring 2010 show on Sunday afternoon was an artistic, beautiful, ethereal vision on the edge... Frail yet strong, truly divine. To see the shows looks click here!

Nails by Zoya Nail Polish using Zoya Midori with thin wash of Zoya Bekka over the top. Zoya Armor topcoat provided the ultra glossy finish.



Zoya = Purple (Nail) Polish Power!

Q: What was the must be there Fashion Event last night?
A: The Purple Event fashion show fundraiser at New Yorks Sony Plaza Atrium.
Hosted by Jillian Harris (The Bachelorette), the show featured purple-inspired fashion from over 60 designers, including Project Runway winner Leanne Marshall, Nicole Miller, MaxMara, Nanette Lepore and Elie Tahari. Products by Swarovski, Nine West, MAC Cosmetics, Zoya Nail Polish and a performance by Elliott Yamin (American Idol) added to the magic of the night.

Walking the runway were Ana Ortiz and Mark Indelicato (Ugly Betty), Alex McCord (Real Housewives of New York City), honorary co-chairs Alan Faneca (New York Jets) and his wife Julie, Devin Harris (New Jersery Nets) and model Kelly “Isabella” Falk (America’s Next Top Model - cycle 12).

Manicures for models and special guests were provided by Jackie Saulsbery using the latest in nail color fashion by Zoya.

The Anita Kaufmann Foundation (http://www.akfus.org) provides free epilepsy education and seizure first aid programs and materials across the tri-state area. The Fifth Grade Epilepsy Education Program has already educated over 20,000 children, helping fulfill the foundation’s mission of educating the public not to fear epilepsy and seizures.

MBFW - Zoya Nail Polish off and runwaying!

First sighting of Zoya Nail Polish today will be at the Farah Angsana show. The wonderful NailTaxi crew from DC will be pulling it all together with pure style. Photos coming soon...

Zoya Nail Polish is the new color of fashion

Top fashion designers, beauty experts and manicurists at Mercedes Benz Fashion Week (NYFW) selected Zoya Nail Polish to compliment fall 2009 looks. With over 300 long wearing fashion shades - Zoya Nail Polish is the new color of fashion!

Rachel Roy (February 12, 2009)
As the official nail care sponsor for the Rachel Roy MBFW Fall 2009 Fashion Presentation Zoya Nail Polish was pleased to grace the tips for the wonderful parade of Rachel Roy style... All of the models wore Zoya in Tasha (often referred to as the “perfect nude nail polish” by editorial manicurist Jackie Saulsbery).

Ohne Titel (February 13, 2009)
Upcoming - futuristic - fashion label Ohne Titel (Designed by Flora Gill and Alexa Adams) worked the NYFW runway with lot of black sculptural pieces, draping, sky high shoes (by Cesare Paciotti) and nude nails (by Zoya Nail Polish). Avant garde fashions’ favorite manicurist Jackie Saulsbery used Zoya in Gretchen and Dea to provide the collections perfect nude nail - the runways love Zoya Nail Polish!

Toni Maticevski (February 15, 2009)
For the second season in a row Zoya Nail Polish was proud to sponsor the Toni Maticevski line. New York’s Altman Building housed the Aussies’ sixth trip to fashion week where the couture designer’s take on fall 2009 was all about fashion fantasy blends... Inspired by the Baroque masters, the mixed fabric textures and unexpected detail combinations (including sequins, metallics, sheers and custom beadwork) along with a unique layered nail polish look gave the show an ethereal feeling. The show’s creative director, Dhav Naidu had manicurist Skyy Hadley and her As You Wish Spa team layer Zoya’s Collette over Yasmeen to create the sexy, murky nail color effect.

Tory Burch (February 18, 2009)
Targeted at women of all ages with an eye for the wearable “street looks” of today the Tory Burch show delivered and featured a nude Zoya nail! At the designers request, manicurist Jackie Saulsberry and her assistants kept the nails classy, natural and ultra shiny. First all hands and feet were prepped with Qtica Smart Spa Anti-Bacterial Spray (the Germinator) followed by the Zoya Color Lock System (Remove +, Anchor Base Coat, Armor Top Coat and Hurry Up Speed Dry Drops) for a super clean, glossy nail look which complimented the fashions perfectly.

Leanne Marshall (February 19, 2009)
Cheered on by many of previous competitors and fans TV's Project Runway alum (and winner!), Leanne Marshall presented her first solo fashion collection for NYFW and “carried on” with her signature layering in this unique and lovely showing. The nail look featured was golden (Zoya Nail Polish in Richelle) - selected to by Leanne Marshall and manicurist Jackie Saulsberry to enhance the charcoals, bronzes and vivid purples that dominated the collection.

Enjoying the shows, Zoya watchers spotted the one and only Andre Leon Talley, Solange Knowles, Carson Kressley, Kithe Brewster (stylist) and Sex and the City's image maker Patricia Fields, Kanye West, Helena Christensen, Veronica Web, Joy Bryant, Olivia Palermo, Phillip Bloch (stylist), Amanda Bynes, Joe Zee, Kim Raver, LL Cool J, Mary Alice Stephenson and many others.
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2008 Zoya Nail Polish Awards

Zoya Nail Polish...
Voted Longest Lasting Polish - Women’s Health Magazine (US)
Zoya Nail Polish...
Named Longest Lasting Nail Polish - Lucky Magazine - Green Guide (US)
Zoya Nail Polish...
Named Best Nail Polish - 9 AM with David & Kim Morning Show Beauty Awards (AU)
Zoya Nail Polish...
Named Top Ten (10) Nail Polish - Glamour.com (UK)
Zoya Nail Polish...
Voted Best Nail Varnish - Lifescape Beauty Awards (UK)

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Zoya Nail Polish is free of formaldehyde, toluene, camphor and dibutyl phthalate (DBP).

Find all of Zoya's over 300 red-carpet and runway ready shades and the exclusive Zoya Color-Lock system (for guaranteed long-lasting color) at fine salons and spas across the country, or online at www.zoya.com. Call 1.800.659.6909 to order by phone or to reach customer service.


Project Runway Winner Leanne Marshall selects Zoya Nail Polish

Project Runway Alum (and Winner!), Leanne Marshall presented her first solo collection for NYFW Fall 2009 last night. Leanne's signature layering "carried on" in this unique and lovely showing.

For her nail look Leanne worked with manicurist Jackie Saulsbery. Zoya Nail Polish in Richelle (stunning metallic gold) was selected to perfectly compliment the charcoals, bronzes and vivid purples that dominated the collection.

The crowd included many familiar faces from Project Runway's past seasons and Leanne Marshall fans.

For the day-to-day of a rising star designer, follow Leanne Marshall's blog here. To see a video of Leanne's winning collection for Project Runway click here.

Zoya Nail Polish at the Tory Burch NYFW show

Proving that less sometimes really is more...

Fashion designer
Tory Burch showed her Fall 2009 RTW collection on Wednesday, February 18th during NYFW at the Prince George Ballroom. Targeted at women of all ages with an eye for the "street looks" of today the Tory Burch show delivered and featured a nude Zoya nail! At the designers request, manicurist Jackie Saulsberry (shown below) and her assistants kept the nails classy, natural and ultra shiny. First all hands and feet were prepped with Qtica Smart Spa Anti-Bacterial Spray (the Germinator) followed by the Zoya Color Lock System (Remove +, Anchor Base Coat, Armor Top Coat and Hurry Up Speed Dry Drops) for a super clean, glossy look to compliment the clothes.

Spotted admiring the looks at the show - Kanye West, Amanda Bynes, Joe Zee, Kim Raver, LL Cool J and Mary Alice Stephenson.

See all the Tory Burch looks at the WWD site.

Zoya Nail Polish behind the scenes at the Rachel Roy show last week

Zoya - the new color of fashion!

Editorial Manicurist Jackie Saulsbery poses with models just prior to the Rachel Roy show last week for MBFW. Jackie prepped nails with Zoya Remove + and Zoya Anchor Base Coat, followed by Zoya Nail Polish in Tasha, topped with Zoya Armor Top Coat and finished with Fashion Show Must-Have item, Zoya Hurry Up (still in hand here) on the models to create a beautiful glossy nude nail. See more show details here. For a fun look backstage at the Rachel Roy show see this You Tube Video.




Toni Maticevski rocks a Zoya Nail Polish blend at fashion week!

Monday, February 16th MBFW Toni Maticevski show - official nail care sponsor Zoya Nail Polish.

With all the buzz generated by Cheryl Crows Grammy gown it's no wonder the Toni Maticevski show was a "must be there" event for those in the fashion crowd. New York's Altman Building housed the Aussies' sixth trip to fashion week where the couture designer's take on fall 2009 was all about fashion fantasy blends... Inspired by the Baroque masters, the mixed fabric textures and unexpected detail combinations (including sequins, metallics, sheers and custom beadwork) along with a unique layered nail polish look gave the show an ethereal feeling. The show's creative director, Dhav Naidu and manicurist Skyy Hadley layered Zoya's Collette over Yasmeen to create the sexy, murky nail color effect.

Zoya watchers spotted Solange Knowles, Carson Kressley, Kithe Brewster (stylist) and Sex and the City's image maker Patricia Fields (maybe the next SATC movie will include Maticevski and Zoya).

See the
Toni Maticevski show looks here.

Zoya hits the Runway at the Rachel Roy Fall RTW 2009 show

MBFW RTW Fall 2009 collections and Zoya blow into New York (whew - it was really windy)!

Zoya Nail Polish was the nail care sponsor for the Rachel Roy MBFW Fall 2009 Fashion Presentation on February 12th at the incredible IAC building in New York.

Contrasting and complimenting the neutral palette fall/winter styles and structured bobs, the nail color of choice was light - Zoya's Tasha... Otherwise often referred to as the "perfect nude nail polish" by editorial manicurist Jackie Saulsbery.

We spotted Helena Christensen, Veronica Web, Joy Bryant, Olivia Palermo, Phillip Bloch and the one and only Andre Leon Talley all enjoying the show.

See complete coverage of the Rachel Roy presentation by WWD fashion here.

Zoya and Qtica at NY Fashion Week – Spring 2009 Binetti Show

Diego Binetti's recent Spring 2009 RTW show featured Zoya and Qtica nail products on model fingertips and toes.

Stellar editorial manicurist, Jacqueline Renee’ (All Star Nails) was on the New York Fashion Week scene at pier 66 and was able to provide Zoya and Qtica with an exclusive backstage (or should we say pier side) view of Zoya Remove+, Zoya Anchor Base Coat, Zoya Professional Nail Lacquer in Jane, Zoya Armor Top Coat, Zoya Hurry Up Speed Dry Drops, Qtica Extending Topcoat, Qtica Half Time Polish Drying Accelerator and Qtica Smart Spa Stimulating Citrus Massage Oil in use.



Nails by Jacqueline Renee’,
Photos by Kelsey Winterkorn.
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