Zoya Nail Polish on set with today

First the runways of NYFW and now look at Zoya workin' it on yet another high fashion set (Zoya MatteVelvet in Dovima shown).

We don't brag about it much but Zoya is the brand of choice for many of today's top editorial manicurists like the avant garde Rica Romain whose editorial work has appeared in some of the worlds most fabulous artistic publications. This particular shoot is still too top secret to spill any more about right now...

Zoya is the new color of fashion!

Zoya MatteVelvets featured in Life & Style Magazine!

Matte nail color is all the rage right now!

Life & Style Magazine recommends going gilded not glossy in it's weekly "What's HOT this week" feature.

The focus image is of Zoya's Best Selling, Superstar trio of MatteVelvets nail color; Loredana, Dovima and Posh.

Zoya MatteVelvets have a unique velvety flat finish resulting in matte colors that are flat-out goregous and extremely wearable on most skin types. The big surprize is that this nail look works well on women of all ages who have a variety of personal styles. The MatteVelvet colors look as at home in fashion layouts as they do in rock clubs or at the theater.

Zoya is the new color of fashion!

Rave Reviews for Zoya Matte Velvets...

Matte nail color is all the rage this year for sure!

Make sure to make a blog crawl to nail bloggers Scrangie and All Lacquered Up this week. Both have posted informative reviews with lovely swatches on the new Limited Edition Zoya MatteVelvets (Loredana, Dovima and Posh).

Matte Nail Polish - It's Baaaack and Zoya Nail Polish has the best of it

Matte Nail Polish is back... and Zoya has it!

The Zoya MatteVelvet collection brings back this retro look with an updated Limited Edition collection of three gloss free hues. Unique matte shimmer formula makes them ultra-wearable and uber-stylish!

Loredana (ZP498) - all out glam gray
Dovima (ZP499) - striking black
Posh (ZP500) - pinup pretty deep red

COMING SOON to www.zoya.com and a salon near you.

Zoya is the NEW COLOR of FASHION.

Zoya Nail Polish introduces MATTEVELVET for Fall 2009

Introducing
MATTEVELVET
by ZOYA...
all of the color,
none of the shine

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET* shades for Fall 2009 (available July 1, 2009)...

Loredana (ZP498)
gunmetal gray matte shimmer

Dovima (ZP499)
black matte shimmer

Posh (ZP500)
wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, Zoya MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

Zoya nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

As always, each and every Zoya color is made for women so we name the colors after women. Find your favorite shade, Zoya MATTEVELVET* and over 300 other ultra high-fashion shades at www.zoya.com.

*MATTEVELVET (matte velvet) nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.