Zoya MatteVelvet makes the Beauty411 2009 favorite list!

Beauty411 Favorite Beauty Products of 2009
Zoya is happy to be a part of this great list by one of todays top beauty bloggers! Thanks Beauty411.
"...  Innovative and beautiful, this collection (Zoya MatteVelvet) was a game changer."
Beauty 411

See us all over the December issue of NailPro

From on the scene Spring 2010 Fashion Week coverage to Editors picks, Zoya and Qtica are on the pages of the latest issue of the nail care industries go to magazine - NailPro.

The Zoya MatteVelvet French Manicure

Loving matte nail color? Looking for a way to make it extra special? Want to extend the wear?

Here's a beautiful way to keep your color on longer and give it that extra WOW factor.
Try the Zoya MatteVelvet French Manicure...

1. Clean and prep nail plate with Zoya Remove +.

2. Apply one coat of Zoya Get Even Basecoat (It's milky matte finish works with matte colors).

3. Apply two coats of your favorite Zoya MatteVelvet shade (Posh shown).

4. Apply a thin "French Tip" of Zoya Armor Topcoat over the nail tip. Make sure to wrap the Armor over the top and around the back of the nails free edge to extend your color wear.

Zoya Nail Polish on set with today

First the runways of NYFW and now look at Zoya workin' it on yet another high fashion set (Zoya MatteVelvet in Dovima shown).

We don't brag about it much but Zoya is the brand of choice for many of today's top editorial manicurists like the avant garde Rica Romain whose editorial work has appeared in some of the worlds most fabulous artistic publications. This particular shoot is still too top secret to spill any more about right now...

Zoya is the new color of fashion!

Zoya in Posh is good for both Body + Soul

Whole Living, Body + Soul Magazine (a Martha Stewart Publication) picks up on the season's hottest nail trend - matte nails - and puts the focus on Zoya's top selling MatteVelvet shade, Posh!

Family Circle Names Zoya's Loredana as it's favorite!

The October 2009 issue of Family Circle Magazine brings it's Fall Forecast.

Associate beauty & fashion editor Dori Katz loves the fashion forward gray tips seen on top celebrities that can easily transistion into work and play looks for all. Her favorite? Zoya MatteVelvet in Loredana!

Zoya Set To Launch Three New Matte Velvet Nail Colors for Winter!

The ZOYA color experts have done it again!
Introducing three new LIMITED EDITION, exclusive MATTEVELVET* shades for Winter 2009/2010...

MATTEVELVET WINTER
Savita (ZP504) - plum gray matte shimmer
Harlow (ZP505) - rose matte shimmer
Veruschuka (ZP506) - evergreen matte shimmer

The incredible Zoya MATTEVELVET* shade collection has been expanded with three new LIMITED EDITION beauties. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

Zoya nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find Zoya MATTEVELVET WINTER* as well as over 300 other ultra high-fashion Zoya shades at www.zoya.com. As always, each and every Zoya color is made for women so we name them after women.

*MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

MATTE VELVET WINTER by Zoya will be available September 15, 2009.

PRE-ORDER NOW! Sug. Retail $6.00 per 0.5 oz bottle. U.S. (BEAT THE OCT. PRICE INCREASE TO $7.00!!! - ORDER NOW)

Look at Zoya in New York Magazine!

Zoya Makes the Cut!

Zoya MatteVelvet in Posh makes "the Cut" in the current issue of New York Magazine's Fashion section.

On a side note, even though it's probably the most beautiful matte nail color ever made it's $6 not $36.

Zoya Loredana gets Trendy in InStyle Makeover

The latest InStyle Makeover (Fall 2009) spotlights the Trendsetter Beauty Personality (page 104).

If you are wondering what she (the Trendster) is currently wearing on her fingertips, wonder no more... It's our very own Zoya Loredana Matte Velvet Nail Polish of course!

Make sure to see all latest look interpretations in the InStyle Makeover New You section for your ultimate guide to getting gorgeous!

Zoya is the new color of fashion!

Loredana is In Style - mag.com that is...

One of Zoya's best-selling MatteVelvet LE shades, Loredana, graces the pages of InStyle Magazine this month both in print and online in the Makeover Issue!

"The shimmery gunmetal is pure rocker chick" InStyle.com

See her in the TREND section under UPDATE YOUR LOOK here!

Zoya MatteVelvets featured in Life & Style Magazine!

Matte nail color is all the rage right now!

Life & Style Magazine recommends going gilded not glossy in it's weekly "What's HOT this week" feature.

The focus image is of Zoya's Best Selling, Superstar trio of MatteVelvets nail color; Loredana, Dovima and Posh.

Zoya MatteVelvets have a unique velvety flat finish resulting in matte colors that are flat-out goregous and extremely wearable on most skin types. The big surprize is that this nail look works well on women of all ages who have a variety of personal styles. The MatteVelvet colors look as at home in fashion layouts as they do in rock clubs or at the theater.

Zoya is the new color of fashion!

Zoya Polish Fairies releasing top secret information?

ZOYA NAIL POLISH -AOB INVESTIGATIVE TEAM EXCLUSIVE
___ ___ ____

BREAKING NEWS: Nail Polish Fairy tracking device set off at at AOB headquarters


Following a loud alarm and a visit by the GPFI (government polish fairy Investigators) AOB offices remained locked down this afternoon.

Staffers leaving for the day tell us polish fairies were seen whirling about at the AOB (makers of Zoya Nail Polish) compound today. We have no official confirmation but the AOB Investigative Team has located telltale blobs in the color room that looked very much like winter/Holiday color to us. Could this possibly be the break we were looking for? At the time of this report, AOB executives remained in seclusion refusing to emerge or comment on the situation.

Questions about Matte Nail Polish Answered by Zoya

In the past few weeks, many people have asked us either why they cannot use a base coat or top coat with the Zoya MatteVelvet, or if we will have a Matte Base or Top Coat in the near future. We decided to make this post to help explain and answer these questions.

First, what makes mattes different than regular nail polish?
To achieve a matte look and maintain pigment density, the film properties of the nail polish must be adjusted. The result of this adjustment is a film that is less flexible, or essentially more brittle and prone to breakage. The benefit of this film property is that it lets the polish dry at a much faster rate than a traditional polish.If you apply a matte polish to a base coat (matte or non matte) that has not fully dried, what occurs is that the polish and the basecoat dry at completely different rates causing problems shrinking, rigidness and a goopy (best description we could find) mess that may take all day to dry.

Can you use a base coat at all with matte polish?
The answer is yes and here’s how. Clean the nail plate thoroughly to remove all oil, dirt and residue. Apply your favorite base coat (obviously we would love for you to use Zoya Anchor or GetEven) and wait until the basecoat is thoroughly dry (do not use any drying products). Once the basecoat is thoroughly dry, apply your matte polish. This may add an extra day of wear to your matte’s but do not expect the regular Zoya Nail Polish wear that you are used to. For great matte polish application tips, please read advise on Scrangie’s blog.

Now we come to the topcoat issue. Obviously a glossy topcoat will turn any matte polish glossy, so there. What about a matte top coat?
The problem with matte topcoats is that they discolor the polish that they are applied over. Yes they even discolor matte nail polish. The best way to describe the effect is think of applying a piece of scotch tape over your nail polish. A matte topcoat will diminish the richness and depth that matte nail polish tries to create, and simply distort the color when applied over regular nail polish (this becomes more noticeable as you apply it over darker shades and mettalics). Obviously a matte topcoat is a good idea to try and see if you like the matte direction, but it will not achieve a true matte look that a matte polish offers, and will distort the color of anything you apply it over including distorting the color of matte polish.

See Zoya MatteVelvet here!

Rave Reviews for Zoya Matte Velvets...

Matte nail color is all the rage this year for sure!

Make sure to make a blog crawl to nail bloggers Scrangie and All Lacquered Up this week. Both have posted informative reviews with lovely swatches on the new Limited Edition Zoya MatteVelvets (Loredana, Dovima and Posh).

Matte Nail Polish - It's Baaaack and Zoya Nail Polish has the best of it

Matte Nail Polish is back... and Zoya has it!

The Zoya MatteVelvet collection brings back this retro look with an updated Limited Edition collection of three gloss free hues. Unique matte shimmer formula makes them ultra-wearable and uber-stylish!

Loredana (ZP498) - all out glam gray
Dovima (ZP499) - striking black
Posh (ZP500) - pinup pretty deep red

COMING SOON to www.zoya.com and a salon near you.

Zoya is the NEW COLOR of FASHION.