Matte Nail Polish - It's Baaaack and Zoya Nail Polish has the best of it

Matte Nail Polish is back... and Zoya has it!

The Zoya MatteVelvet collection brings back this retro look with an updated Limited Edition collection of three gloss free hues. Unique matte shimmer formula makes them ultra-wearable and uber-stylish!

Loredana (ZP498) - all out glam gray
Dovima (ZP499) - striking black
Posh (ZP500) - pinup pretty deep red

COMING SOON to www.zoya.com and a salon near you.

Zoya is the NEW COLOR of FASHION.

Budget Fab Accessorizes with Zoya's Juicy

Zoya Nail Polish is the perfect accesory to any wardrobe! Check out Zoya's Juicy on Budget Fab's Fashion Bailout. This intense purple cream is singled out to complete a funky look featuring exposed zippers, chunky heels and bold accessories.

The purple trend is popping up all over fashion magazines and runways for spring and summer 2009. Don't miss out on this look. There is a purple to compliment every skin tone. Use the Zoya Color Finder to get the perfect hue of purple for you.

Teen Vogue Names Zoya Red Door Red the Perfect Red

Teen Vogue's Beauty Director Eva Chen picks Zoya Nail Polish's Red Door Red as a perfect pedicure red. Visit the Beauty Blog to see why she loves this amazing shade for sandal season. This shade was designed exclusively for Elizabeth Arden Red Door Spas. And of course all Zoya Nail Polishes are formaldehyde, toluene, DBP and camphor free.

Find your perfect shade of red with the Zoya Color Finder. With over 300 shades to choose from there is a red for everyone this season.

See the Zoya Color Lock System at Work on Scrangie

Visit Scrangie's blog this week to see her review of the Zoya Color Lock System! This system is designed to keep your nail polish wearing longer for up to a week. Take a look at her photos from day 1 to day 7 to see how the Color Lock System prevents chipping and keeps your manicure fresh. There are plenty of great tips on how to keep your nail polish in place.

To keep your manicure or pedicure looking perfect first clean and prep the nails with Remove+. Next apply 1 coat of Zoya's Anchor base coat. Let dry then follow with 2 coats of your favorite Zoya Nail Polish shade (Scrangie picked Roxy, a purple with magenta glitter sparkles.) After your nail polish has dried for a few minutes apply 1 coat of Zoya's Armor top coat. Finish with Zoya's Hurry Up Drops to speed your nail polish drying time and enhances the color vibrancy.

Zoya's Tallulah is One of Summer's Must Have Colors

The Zoya Nail Polish summer 2009 collections are a huge success. One of the favorite shades is Zoya's Tallulah from the Ooh-La-La collection. When you see this color its clear why its a must have color for summer. Tallulah means "leaping waters" making it the perfect name for this medium metallic blue shimmer. This bright ocean blue is sure to brighten your summer days and nights.

If blue is not for you try one of the other 5 shades from Ooh-La-La including Midori (the perfect summer green), Ginessa (a metallic white), Goldie (a metallic yellow gold), and Katy and Emme (2 summery shades of pink).

Don't forget to follow Zoya_NailPolish on twitter!

Zoya's Remove+ on La Petite Blog

La Petite Blog picks 2 of Art of Beauty's products (manufacturers of Qtica and Zoya) in the "Keep Hands Young" section. It is part of the "Behind the Scenes Beauty Volume I" feature. Qtica Intense Cuticle Repair Balm and Zoya's Remove+ are singled out for keeping the nails and cuticles supple and healthy.

Qtica Intense Cuticle Repair Balm, a sister brand of Zoya helps seal and soothe dry, irritated cuticles. The results are instant and the benefits are long term.

Zoya's Remove+ is a 3-in-1 formula designed to remove existing nail polish, clean the nail and prep it for your manicure or pedicure. It's step 1 of Zoya's Color Lock System. This system will help your nail polish wear longer.

One Week Left for the Zoya Nail Polish Exchange!

Visit the Papercrumbs blog to see the amazing assortment of Zoya Nail Polishes added to her collection thanks to the Zoya Nail Polish Exchange. Its a simple and fun way to go green.

The Zoya Nail Polish Exchange is nearing an end. You have until June 1st to return your old, toxic used or unused nail polishes (any brand but Zoya). They will be disposed of properly by EPA guidelines. In return you can pick out new shades from our huge collection of over 300 formaldehyde, toluene, DBP and camphor free colors. You don't have to sacrifice style for going green! Remember your old nail polish must be received by June 1st to qualify!!!

Don't forget to use the Zoya Color Lock System to keep your nail polish in place for up to a week!

Its No Surprise Zoya's Malia is Perfect for Summer!

Look for Zoya Nail Polish on the pages of the June 1, 2009 Life & Style Weekly. In the "Summer's Surprising Polishes" feature they single out Zoya's Malia as one of the shades that is perfect for darker skin tones. This violet cream is part of the Twist spring 2009 collection.

Need a different shade of purple to compliment your skin tone? If you have fair skin try Zoya's Hope, a magenta with a metallic shimmer finish. If you are looking for the perfect shade for olive and medium skin tones try Zoya's Juicy. Its a rich royal purple cream that is sure to grab attention.

Zoya Jennifer Graces the Pages of Ladies Home Journal

Zoya Nail Polish is featured twice in the June 2009 issue of Ladies Home Journal! Take a look at Paula Abdul's lovely light brown nails. Editorial Manicurist Jackie Saulsbery chose Zoya's Jennifer to give her a perfect manicure. This pale brown cream has gilded metallic highlights. It perfectly compliments both looks in the article making it a versatile and classic choice for nail color. And its one of Zoya's best sellers!

Zoya is Pretty in Pink in Ladies Home Journal

Zoya Nail Polish makes the pages of Ladies Home Journal in the June 2009 issue. Zoya's Jessika is singled out as a pretty pink for your fingers and toes in the "What A Pair" feature. Rather than going for a "matchy-matchy" look try to pair 2 colors for your fingertips and toes that compliment each other. Pair Zoya's Jessika with a bright pink such as Zoya's Kali.

If pink is not your thing try a pairing of silver grays such as Zoya's Freja, a metallic gunmetal for your tips and Zoya's Trixie with a silver foil finish for your toes.

Don't forget to keep your color lasting longer with the Zoya Color Lock System. Start with Remove+ to take off old nail polish, clean your nail and prepare it for your new color. Then apply the Zoya Anchor base coat followed by 2 coats of your favorite Zoya Nail Polish color. Next apply one coat of Zoya Armor top coat to protect your nail color. Complete your manicure and pedicure with the Hurry Up Fast Drying Drops to help your nail polish dry fast.

Newly Declared Holiday: Zoya Big Ring Day

Q: What happens when an Italian Beauty/Cosmetics Distributor, a Zoya Color Specialist, a Zoya Sale Representative and the Zoya Marketing Department all wear the same look to a big meeting?

A: A new Zoya trend - Big rings with great color... Try Katy with a black and white faux stone flower to get a look that's really Ooh-la-la!!!

Join us and wear a big ring with your Zoya color today.

Zoya's La-Di-Da & Ooh-La-La on Mischo Beauty

Our loyal bloggers have been working overtime! Zoya's 2 collections for summer 2009 are showcased on Mischo Beauty this week. Head on over to her blog to see La-Di-Da and Ooh-La-La. Not only does she love the names she loves Zoya's Paz (which is featured on her nails).

Zoya Nail Polish's La-Di-Da is a collection of 6 stunning, bright cream colors including Paz (orange), Pippa (yellow), Renee and Ali (2 intense pinks), Dita and America (2 reds).

Ooh-La-La has 6 metallic shades including Katy (vibrant pink), Midori (bright green), Tallulah (bright blue), Goldie (gold), Ginessa (white) and Emme (soft pink).

Don't forget the Zoya Nail Polish Exchange is ending on June 1st. Trade in your old nail polishes (anything but Zoya) and choose from our huge collection of over 300 shades.

Zoya Nail Polish is Famous!

Zoya Nail Polish was featured in Australia's Famous Magazine. Zoya's Raven can be found in the May 18th, 2009 issue. Designer Marc Jacobs revisits the 80s and black nail polish makes the list. This black has a bit of shimmer to give a modern twist on a classic shade.

Zoya Nail Polish is the new color of fashion. It is formaldehyde, toluene, DBP and camphor free making it both safe and stylish. Try any of Zoya's 300+ shades in a variety of metallics, shears, creams and frosts.

Keep up to date with all of the Zoya info you need here & on our twitter page. Follow us at Zoya_NailPolish.

Zoya Nail Polish Wreaks Polish Mayhem

Polish Mayhem is a great new nail polish blog everyone should know about. Check out Zoya Nail Polish everyday for the month of May. A different color is being showcased for the "Month of Zoyas". There is definitely a color for everyone.

Check out a few of her selections below including: Zoya Tallulah, Zoya Sienna, Zoya Midori and Zoya Audrina.

Don't forget to try out the La-Di-Da and Ooh-La-La summer 2009 collections! Beach and bikini season is here. Get your toes and fingertips in tip-top shape and keep your polish in place with the Zoya Color Lock System.

Wedding Day Looks with Zoya Nail Polish

Wedding season is here. Your nail polish can complete the perfect bridal look. A few posts ago the Zoya staff shared some ideas for white dresses. Now here our the picks for an ivory or off-white wedding gown.

Yellowish whites with gold tones are perfect. Of course shear pinks or pale peaches will do as well at the classic french manicure. If you want a bit of glimmer and color try Zoya Nail Polish's Jolie, a shear warm ivory with metallic highlights.

Red is always romantic so try a vampy, rich red for a more dramatic look. Zoya's Janice is a rich red with subtle metallic shimmer. Its a look that is sure to get attention.

Try the Zoya Color Finder to sort through our 300+ shades to get that picture perfect look for you and your bridesmaids!

Zoya Nail Polish's Red Hot America

Memorial Day is just around the corner but its not the only celebration this month. Get out the grill because May is National Barbeque Month! What better to go with hot sauce than a hot shade of red? Wear Zoya Nail Polish's America to those Memorial Day cookouts for a smokin' summer look.

Zoya's America is part of the La-Di-Da summer 2009 collection. This collection is full of 6 stunning shades. This summer's nails are all about bright, intense color. Don't forget to keep your color in place with the Color Lock System.

"Its Your Time" with Zoya Nail Polish.

There are only a few days left of National Women's Health Week! It begins every year on Mother's Day and ends this year on May 16th. The theme this year is "Its Your Time". This week serves as a reminder to eat right, stay fit and maintain your health with regular check-ups and preventitive screenings. The week may almost be over but you can still try out the 8 week woman challenge.

Realizing the importance of women's health, Zoya Nail Polish is "Big 3 Free". It does not contain formaldehyde, toluene, DBP and camphor free. Zoya is a safe, healthy nail polish.

Embracing steps for a healthier lifestyle can be easy! And fashionable!

Zoya Offers A Few Twists on Wedding Day Nail Color

Wedding season is here. With so many things to considered while planning your big day the Zoya staff thought we could make one decision a little easier. Over the next few weeks we'll show you some shades to compliment any wedding dress.

First up, the class white wedding gown. The most traditional choice is a french manicure. We are a big fan of this classic look but we suggest modernizing it a bit with some shear, sparkling shades. Try Zoya Nail Polish's Celeste, a pearl white with subtle multi-colored shimmer. It looks great with french tips or solo. For more of a glittery white try Zoya's Snowsicle. For a pale, pink nail or french manicure try Zoya's Betty or for more of a glittery, metallic pink try Erin.

Feeling a little less traditional but still want to stay with a subtle shade? Gray nails are everywhere this season from runways to celebrity red carpets. Zoya Nail Polish offers a shimmering gray in Harley from the Spring 2009 Twist Collection (shown below). Also from this collection is Barbie, a soft shimmering pink which is always a great option to compliment white wedding gowns. The remaining 4 shades would be ideal for a bold bridal look or for your bridesmaids as well.

Just remember its your "big day" and you need to pick what best suits you. Use the Zoya Nail Polish Color Finder to sort through our 300+ shades to find the perfect hue for you!

Zoya Nail Polish keeps you from getting LOST!

Its that time of year again. The season finale of LOST is on tonight and we are going to be left hanging for 8 months. 8 very long months for some of our staffers. They will be lost without LOST. Not to mention grouchy because this always means many Sawyer-less months.

Zoya Nail Polish has a color to help you get your fix until 2010. Try a dose of Zoya's Dharma to get you through the hiatus. Its just as mysterious as the Dharma Initiative. This shear pale rose has lavendar metallic highlights. Its a great nail polish that can be used as an alternative for french manicures.

Looking for another french manicure option? Try Juliette. If you're looking for more color don't forget to try Kate or Penelope. Hopefully these shades get you through the LOST-less months ahead.

*The Cast of "Lost", ABC TV and it's associated companies are not affiliated with Zoya. This is not an attempt to imply their endorsement of Zoya. Image for entertainment purposes only.   

Zoya Nail Polish in Vervegirl

Zoya Nail Polish can be found in the April 2009 issue of Vervegirl! M.A.C. Senior Artist Caitlin Callahan looks at the top 3 summer beauty trends. Violet makes the list as a hot look this season.

From pastels to brights, shades of violet are all over the runways for spring and summer 2009. Its definitely one of the "must have" colors this year. Zoya Nail Polish's Malia is featured in the article as part of the purple trend. Malia is a rich, violet cream sure to help you pull off a flawless summer look.

Why try violet? Well it is the signature color of royalty. And with so many shades to chose from there is something for everyone. Use Zoya Nail Polish's Color Finder to find your perfect purple.

Zoya Nail Polish Celebrates National Women's Health Week

Mother's Day marked the first day of National Women's Health Week. With the theme "It's Your Time", this week focuses on taking easy steps to encourage a healthier lifestyle. It also serves to educate women about preventive screenings and how to maintain their physical and mental well-being.

Zoya Nail Polish recognizes the importance of staying healthy. Our nail polishes were the first to remove harmful ingredients including formaldehyde, DBP (Dibutyl Phthalate) and toluene. They are also camphor free. They are a safe choice for expectant mothers. Making healthy choices is fashionable and fun with Zoya Nail Polish.

National Women's Health week runs from May 10th through May 16th. Visit Womenshealth.gov for more information.

Buy America to celebrate Summer with Zoya Nail Polish

Memorial Day is right around the corner. Zoya Nail Polish has a sizzlin' hot shade of red to get you ready to celebrate. America is a classic cream red. Your fingertips and toes will be party perfect with this all-American shade.

America is part of the La-Di-Da summer 2009 collection from Zoya. The collection offers 6 intense, rich cream shades. They are perfect for the summer months ahead.

Order now to have your nail polish arrive in time for Memorial Day!!!

Zoya Nail Polish Fall 2009 color... clues just for you.

The Zoya polish fairies have been flying about,
They’ve made up a game that they want to shout it out.

Simply follow the clues and soon you will see
what Zoya fall color has for thee!

Here's the first clue, and it's a bit high schoolish too
you might have played it at slumber parties and felt a bit foolish.

It's not spin the bottle or 5 minutes in heaven,
it's Truth or _____, you may have played it with Kevin!

Here's a few clues of the names for you
but we're not ready yet to give you colors to view...
(hint hint - they are all women's names)

Zoya Nail Polish collection 1:
1. - ugly betty has one and High School Musical does too
V _ _ _ _ _ _

2. - you can wear it as a crown by changing a letter or two
_ _ _ _ a

3. - married to Ashton or friends with Selena, this names a winner and always in fashion
_ e _ _

4. - we'll give you a hinta this name rhymes with
P_ _ _ _

5. - sure to make many bitter and green with
_ _ _ y

6. - named for an island off Spain with a lovely terrain
_ b _ _ _

Zoya Nail Polish collection 2:
1. - shiny and new and waiting for you
_ _ nn _

2. - an evergreen flowering shrub or a fellow tweeter we would ever snub
_ _ _ _ i _

3. - _alma _alma bo balma fo falma me my mo mama fo falma _alma
_ _ _ _ _

4. - Sure to smile and pronounced like Isle (except with an "a")
_ _ l _

5. - Add in an "n" and a "k" too, soon you will see this one is as sweet as can be!
A _ a _ a

6. - sometimes a guy and one of the angels but usually just not that into you
_ _ _ w

Color info on all 12 to come - but not just yet...
We don't want to spoil the fun!

Zoya Nail Polish on Fashion Bailout

The Zoya Nail Polish Exchange continues to be a HUUUGE success! We have received thousands of bottles of old nail polish. You have until June 1st to trade in those old, toxic and out of style nail polish colors (any brand but Zoya) for new Zoya Nail Polish shades. There are over 300 award winning colors to chose from. And they are formaldehyde, DBP, toluene and camphor free.

And a special thank you to our loyal bloggers for spreading the word! Head on over to the Fashion Bailout Blog for a great look at the Nail Polish Exchange. You can read all about the arrival of her new nail polish colors and learn more about how the exchange works.

Zoya Nail Polish Thinks Green!

Get your green on! Zoya Nail Polish is dedicated to staying green. We use fully biodegradable packing peanuts in our shipments. But don't toss them out...they are perfect for pedicures. Recycle them to use as toe separators for a polish perfect pedicure. Bend 'em, shape 'em, use 'em and then toss 'em! Every little bit counts. Get that custom fit every time. Bonus: Save some green too!

Do your part and THINK GREEN!

Still Going Green at Zoya Nail Polish

Art of Beauty, manufacturers of Zoya Nail Polish are committed to staying green even though Earth month has ended. Our old computers are donated to needy children while our current computers are completely refurbished. This prevents computers from being tossed out and adding to landfills.

Looking for a way to go green? Don't forget the Nail Polish Exchange continues through June 1st. Trade in your old used or unused nail polishes (any brand but Zoya) and pick fresh new shades for summer. Zoya will dispose of the old, toxic nail polishes properly.

Try the Ooh-la-la or La-Di-Da Summer 2009 collections.

Zoya Midori: Our Nomination for Prom Queen

Prom season is here. This spring the dresses are all about making a statement. Check out Your Prom Magazine for May 2009 to get the looks seen below.

Prints and brights are in so stand out in the crowd with color. Forget pastels for prom 2009 and look for colors with a citrus punch. Be bold with short dresses that show off your legs.

So what is the perfect nail color for this season's prom styles? We nominate Zoya's Nail Polish's Midori from the Ooh-La-La collection as Prom Queen. Its the perfect shade of green to compliment the colorful and bold dresses out this season. Midori is ideal for tips and toes for Prom Night and throughout sandal season. Check out the other 5 shades in Zoya's Ooh-La-La collection for more standout metallic colors sure to compliment your prom dress this spring.

Photographs by Matthew Hise

Zoya Nail Polish introduces MATTEVELVET for Fall 2009

Introducing
MATTEVELVET
by ZOYA...
all of the color,
none of the shine

After working with hundreds of matte formulations and color options, the ZOYA color experts are happy to announce three perfect LIMITED EDITION, exclusive MATTEVELVET* shades for Fall 2009 (available July 1, 2009)...

Loredana (ZP498)
gunmetal gray matte shimmer

Dovima (ZP499)
black matte shimmer

Posh (ZP500)
wine matte shimmer

Designed to appeal to a multitude of matte color trend lovers; including every metro mod, vintage stylista, retro pin-up, goth beauty, glam rocker, street chic fashionista and color junkie out there, Zoya MATTEVELVET* shades deliver the new color of fashion. Get all of the color, none of shine with MATTEVELVET*, Zoya’s exclusive blend of matte base and subtle shimmer resulting in utterly wearable and truly stylish nail polish.

Zoya nail lacquers are free of harmful industrial chemicals like toluene, camphor, formaldehyde, dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

As always, each and every Zoya color is made for women so we name the colors after women. Find your favorite shade, Zoya MATTEVELVET* and over 300 other ultra high-fashion shades at www.zoya.com.

*MATTEVELVET (matte velvet) nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

Zoya Nail Polish: A Color for Every Mom

Having trouble finding the perfect Mother's Day gift? Zoya Nail Polish has 300+ colors to chose from. There is a color for every mom. And Zoya makes it easy with the Nail Polish Color Finder.

In case you didn't know Zoya Nail Polish was designed with pregnant women in mind. It is formaldehyde, toluene, DBP and camphor free. Its a safe nail polish choice and it is free of harmful toxins.

Use the Zoya Color Lock System to keep your nail polish color lasting longer. Its the perfect gift for a salon perfect manicure at home.

Zoya Nail Polish Calls

Its LOST night again. If you have been following our blog you know a few of the Zoya staffers have a small obsession with LOST (...and Sawyer). The season finale is one week away and we are dying to find out more about the statue. The rumor is its Tawaret, a fertility goddess.

Next season on LOST we think Zoya Nail Polish should get to make a cameo! It is Formaldehyde, Toluene, DBP and Camphor free. Zoya is a safe choice for nail polish and was designed with expectant mothers in mind. It might help the ladies of LOST. Don't you agree?

Not to mention Tawaret looks fabulous in Zoya Nail Polish's Nephratiti. After all, being stranded on an island is no excuse to neglect your pedicure!

*The Cast of "Lost", ABC TV and it's associated companies are not affiliated with Zoya. This is not an attempt to imply their endorsement of Zoya. Image for entertainment purposes only. 

The Real Nail Polish of New York City

Its that time of year again. Our favorite tv shows are ending and we are left clueless with what to do on Tuesday nights. The Real Housewives of New York season finale airs tonight much to the dismay of a few Zoya staffers. All of the drama and fabulous catfights will be on hiatus. Will Kelly and Bethany get into another fight before the season ends? Will Jill and Bethany kiss and make up? 


In the meantime we leave you with Zoya Nail Polish's La-Di-Da collection. The six ladies in this collection get along much better than the ladies of NY but they are still just as much fun. Drama can be a good thing when it comes to color. Hopefully there won't be any messy nail polish spills between them over the summer.

*The Cast of "The Real Housewives of NYC", Bravo TV and it's associated companies are not affiliated with Zoya. This is not an attempt to imply their endorsement of Zoya. Image for entertainment purposes only. 

Roll Out the Orange Nail Polish!

Spring is here which means orange barrel season is not far behind. No one likes be hung up in traffic on a warm, sunny day. Orange may be out of style on the roads but just remember isn’t all bad!

Check out Paz from Zoya Nail Polish’s La-Di-Da collection. It’s a bright neon orange that is sure to get attention. Paz is the perfect shade to get you ready for going poolside. The La-Di-Da collection features 6 bright cream shades. Keep your neon shades lasting longer with Zoya's Anchor Basecoat and Armor Topcoat. Roll out the orange nail polish so that the orange barrels aren't the only things stopping traffic this summer!