The Challenge.

Due to my recent overspending on nail polishes (I've purchased over 50 in less than 2 months), I've decided that if I buy them, I must use them. Therefore, I've developed a challenge for myself....

A new nail polish color and/or design EVERY SINGLE DAY. Yes, you read correctly. 365 NEW designs, combinations, colors in a year.

Every day I'll post a picture of my nails and list the polishes and items used to create that look.

Sounds easy enough, right?

Here we go....

Is your nail polish WHIP IT worthy? Zoya is

All this promotional advertising for the movie Whip It has us thinking about our own Drew and Ellen. Aren't they lovely?




Zoya in Posh is good for both Body + Soul

Whole Living, Body + Soul Magazine (a Martha Stewart Publication) picks up on the season's hottest nail trend - matte nails - and puts the focus on Zoya's top selling MatteVelvet shade, Posh!

ZOYA Goes BOGO-A-GOGO


As a special thank you to all Zoya fans and followers we wanted to say HAVE ONE ON US by offering a BOGO (buy one get one) promotion* because all our fans ROCK!!!

The promotion is simple. Just buy a Zoya Nail Polish (all available online colors are fair game) and receive another bottle of your choice of Zoya Nail Polish FREE. There is a limit of 6 FREE bottles (you can buy up to 6 and get up to 6 free).

The CODE: BG3

When: 9/29/2009 - 3 PM EST through 9/30/2009 11:59 PM EST

Where: http://www.zoya.com/

*This promotion is valid only for new orders placed on or after 3 PM EST on 9/29/2009 that contain the promotion code associated with this promotion. This promotion is not valid in conjunction with any other code or promotion. This promotion is valid in the Continental USA only and shipping and processing charges apply. Retail pricing only ($6.00 per bottle).


How It Works:
Add your favorite bottles of Zoya Nail Polish to your shopping cart. Enter Code BG3 a credit (discount) will show up that reflects the cost of the FREE bottles.

Greeeeeeeeeeeeeeeen Nail Polish is InStyle!

Zoya's perfect green nail polish, Envy, made the InStyle Magazine Beauty Buzz this month as the color of the moment according to top editorial manicurist Jin Soon Choi.

We hope Drew knows there's one with her name on it available for fall too!










A Kardashian Wedding and Zoya Nail Polish

Well sort of... Zoya Nail Polish in Posh was featured in the most recent issue of Life & Style Magazine as one of Fall's hottest beauty trends.

Zoya Nail Polish & Treatments on Facebook

Zoya Nail Polish and Nail Treatments is now on Facebook, please follow Zoya on Facebook for additional news, updates and promotions at http://www.facebook.com/zoyanailpolish .

Zoya is glad to have you as a fan!

ZOYA NAIL POLISH WALKS THE RUNWAY FOR NYFW - SPRING 2010 SHOWS

What a wonderful week it was...

NYFW: Farah Angsara - Spring 2010
SHOW DATE: Wednesday, 9/9/2009 - 3 AM
LOCATION: Royalton Hotel (44 W. 44th St.)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Erin, Zoya Nail Polish in Tasha, Zoya Armor Top Coat.
MANICURIST: Cinnamon Bowser

It's all in the details! This semi-couture collection showcased designer Farah Angana Goddess flowing evening gowns, daywear and Zoya Nail Polish in Naomi.

Manicurist Cinnamon Bowser and team prepped each set of nails using Zoya Remove + and Anchor prior to polishing and topped things off with of Armor topcoat.

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NYFW: THE PURPLE EVENT - Spring 2010

SHOW DATE: Thursday, 9/10/2009 - 10 PM
LOCATION: Sony Plaza Atrium (550 Madison Ave)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in purples!!!, Zoya Armor Top Coat.
NAIL CARE SPONSOR: Zoya Nail Polish

Purple fashion and purple power was all around at this star-studded event which was hosted by the Bachelorette's Jillian Harris. Walking the runway were Ana Ortiz and Mark Indelicato (Ugly Betty), Alex McCord (Real Housewives of New York City), honorary co-chairs Alan Faneca (New York Jets) and his wife Julie, Devin Harris (New Jersery Nets) and model Kelly “Isabella” Falk (America’s Next Top Model - cycle 12).

Over 60 designers donated pieces for the event which will donate it's proceeds to benefit The Anita Kaufmann Foundation's groundbreaking fifth grade educational program for epilepsy awareness.

Manicurist Jackie Saulsbery used Zoya Remove + and Anchor prior to polishing select guests and models with a multitude of purple shades and Armor Topcoat by Zoya on fingernails and toes.

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NYFW: ALTUZARRA - Spring 2010

SHOW DATE: Saturday, 9/12/2009 - 6 PM
LOCATION: Salon at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Naomi, Zoya Armor Top Coat.
MANICURIST: Indigo Smith

Joesph Altuzarra channeled the seventies for this one with suede in tans plus lots of white and we liked it. The nails were all about Zoya's Naomi. Altuzarra once again collaborated with Gianvito Rossi on the beautiful shoes for the show.
Manicurist Indigo Smith and her team made it all look easy using the Zoya Color Lock System to surround and protect the beautiful color.

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NYFW: LeAnne Marshall - Spring 2010
SHOW DATE: Saturday, 9/12/2009 - 7 PM
LOCATION: Metropolitan Pavilion
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Barbie, Zoya Nail Polish in Ali, Zoya Nail Polish in Midori, Zoya Armor Top Coat.
NAIL CARE SPONSOR: Zoya Nail Polish

The looks of Leanne Marshall have grown up since here win on Bravo's Project Runway in 2008. Inspired by the font basic math, this collection started with day looks and then flowed into her stunning bridal finale - in short, it all added up to something very pretty. Models nails popped with shocks of Zoya color in Barbie, Midori and Ali.

In attendance we spotted Project Runway contestants Koto Momolu, Suede, Keven Christiana and Jack Mackenroth.

Manicurist Jackie Saulsbery prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

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NYFW: TONI MATICEVSKI - Spring 2010
SHOW DATE: Sunday, 9/13/2009 - Noon
LOCATION: Altman Building (135 W. 18th St.)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Midori, Zoya Nail Polish in Bekka, Zoya Armor Top Coat.

NAIL CARE SPONSOR: Zoya Nail Polish
The Toni Maticevski web site reads... "Maticevski. Haunting. Beautiful. Ghostly. Timeless. Fragile Clothes born of emotion for an emotional response…making the cold warm. And the lost beautiful" And it did, and it was... The Toni Maticevski Spring 2010 show on Sunday afternoon was an artistic, beautiful, ethereal vision on the edge... Frail yet strong, truly divine. To see the shows looks click here!

Nails by Zoya Nail Polish using Zoya Midori with thin wash of Zoya Bekka over the top. Zoya Armor topcoat provided the ultra glossy finish.

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NYFW: DENNIS BASSO - Spring 2010
SHOW DATE: Tuesday, 9/15/2009 - 3 PM
LOCATION: Promenade at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Jennifer, Zoya Nail Polish in Helen, Zoya Armor Top Coat.
MANICURIST: Lisa Logan

Girly, gorgeous dressed up feminine glamour reined at the Dennis Basso Spring 2010 show at the Bryant Park Promenade. Makeup with bold matte red lips and Open toe, platform pumps let the beautiful Zoya Nail colors shine.
See the show here!

Manicurist Lisa Logan prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

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NYFW: TORY BURCH - Spring 2010
SHOW DATE: Wednesday, 9/16/2009 - 9 AM
LOCATION: Salon at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Erin, Zoya Nail Polish in Tasha, Zoya Armor Top Coat.
MANICURIST: Jackie Saulsbery

Since she was making sales straight off the presentation floor (yes, we mean that sequined mini that everyone is talking about), we have to proclaim the Tory Burch Spring 2010 Presentation a huge success! The appeal was in the ease of wear while still being unique - much like the Zoya Nail Polish in Erin and Tasha that proved themselves to be the perfect nudes on Tory's models.
Manicurist Jackie Saulsbery prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.
See the show here!

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NYFW: PETER SOM - Spring 2010
SHOW DATE: Wednesday, 9/16/2009 - 3:30 PM
LOCATION: Milk Studios (450 W. 15th)
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Helen and Jennifer, Zoya Armor Top Coat.
NAIL CARE SPONSOR: Zoya Nail Polish

20's era inspired eccentric and colorful is the best description of this ladylike collection from Peter Som. Each fabric had its own bit of shine as did the classic nude nails by Zoya.
Mancurists Jackie Saulsbery and Sunshine Outing prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

____
NYFW: JOAQUIN TRIAS - Spring 2010
SHOW DATE: Thursday, 9/17/2009 - 3 PM
LOCATION: Promenade at Bryant Park
PRODUCTS USED: Zoya Remove+, Zoya Anchor Base Coat, Zoya Nail Polish in Erin, Zoya Nail Polish in Tasha, Zoya Armor Top Coat.
MANICURIST: Jackie Saulsbery

Dubbed as the new big thing in fashion, Joaquin Trias delivered for his Spring 2010 NYFW showing. Clean and pure architectural pieces ruled the runway with audible gasps of joys coming from the packed house. The nails were kept clean and simple with a sheer touch of Erin and Tasha.

Manicurists Jackie Saulsbery and Sunshine Outing prepped each set of nails using Zoya Remove + and Anchor prior to polishing and finished with an ultra glossy topcoat of Armor.

CocoEco Magazine and eye catching nail polish by Zoya

Zoya's latest MatteVelvet collection for Winter is already a hit! The latest edition of CocoEco magazine suggests Veruschuka as an eye catching color choice.

Zoya is a Star and in Star Magazine!


Zoya is in Star Magazine...

After you are done checking out those crazy Kardashians (Kim is looking extra gorgeous for NYFW), turn to page 76 (Star Beauty) for the Red Rocks story. Zoya Isla is front and center with its cool metallic finish. Worn on long, pointy nails - this look is beyond vampy (just like Rihanna)!

NYFW: Toni Maticevski - stunning!

The Toni Maticevski web site reads... "Maticevski. Haunting. Beautiful. Ghostly. Timeless. Fragile Clothes born of emotion for an emotional response…making the cold warm. And the lost beautiful" And it did, and it was... The Toni Maticevski Spring 2010 show on Sunday afternoon was an artistic, beautiful, ethereal vision on the edge... Frail yet strong, truly divine. To see the shows looks click here!

Nails by Zoya Nail Polish using Zoya Midori with thin wash of Zoya Bekka over the top. Zoya Armor topcoat provided the ultra glossy finish.



Zoya Nail Polish at NYFW: Leanne Marshall - Spring 2010

It was a pleasure for Zoya Nail Polish to be on hand at the Leanne Marshall (Project Runway - Winner 2008) show on Saturday night. If you would like to see the show, you can view a video of it here. and if you want to see us (hee, hee) hanging in the background backstage click here :)

Manicurist Jackie Saulsbery looked to the Zoya candystore of nail color for punchy shots of bright pink (Zoya Ali), light pink (Zoya Barbie) and Green (Zoya Midori) to accent the soft waves of fabric that Leanne has become known for.


Fashion fans of Leanne Marshall can follow her blog here.

Zoya = Purple (Nail) Polish Power!

Q: What was the must be there Fashion Event last night?
A: The Purple Event fashion show fundraiser at New Yorks Sony Plaza Atrium.
Hosted by Jillian Harris (The Bachelorette), the show featured purple-inspired fashion from over 60 designers, including Project Runway winner Leanne Marshall, Nicole Miller, MaxMara, Nanette Lepore and Elie Tahari. Products by Swarovski, Nine West, MAC Cosmetics, Zoya Nail Polish and a performance by Elliott Yamin (American Idol) added to the magic of the night.

Walking the runway were Ana Ortiz and Mark Indelicato (Ugly Betty), Alex McCord (Real Housewives of New York City), honorary co-chairs Alan Faneca (New York Jets) and his wife Julie, Devin Harris (New Jersery Nets) and model Kelly “Isabella” Falk (America’s Next Top Model - cycle 12).

Manicures for models and special guests were provided by Jackie Saulsbery using the latest in nail color fashion by Zoya.

The Anita Kaufmann Foundation (http://www.akfus.org) provides free epilepsy education and seizure first aid programs and materials across the tri-state area. The Fifth Grade Epilepsy Education Program has already educated over 20,000 children, helping fulfill the foundation’s mission of educating the public not to fear epilepsy and seizures.

Zoya Nail Polish at Farah Angsara NYFW Show

NYFW update... SHOW: Farah Angsara - Spring 2010 show
At the Royalton Hotel in New York, NY yesterday. Nails by Cinnamon Bowser of DC Nail Taxi using Zoya Nail Polish in Naomi!
Photos: Al-Karim Powell-Darensburg (entindustryceo@gmail.com)

MBFW - Zoya Nail Polish off and runwaying!

First sighting of Zoya Nail Polish today will be at the Farah Angsana show. The wonderful NailTaxi crew from DC will be pulling it all together with pure style. Photos coming soon...

Freja is in the house with Lindsay Lohan at WWD

Zoya was in the house and on the nails of Lindsay Lohan for her WWD shoot promoting her upcoming joint venture with Emanuel Ungaro at WWD this week. They look gorgeous together! Manicure provided by See Mangament Manicurist Rica Romain using Zoya Nail Polish in Freja.

Zoya Nail Polish just redfined Glam!

Introducing ULTRAGLITTER...

ZOYA JUST REDEFINED GLAM!
Exclusive ULTRAGLITTER formula provides full coverage in just two coats for ultra-intense, ultra-beautiful, ultra-glitter Zoya color! This stuff Rocks!

Luna (ZP501) - Silver ULTRAGLITTER!!!, Astra (ZP502) - Peach/Rose ULTRAGLITTER!!!, Nova (ZP503) - ULTRAGLITTER!!!

$6.00 per 0.5 oz bottle. U.S.

BEAT THE OCT. PRICE INCREASE (Oct 1, 2009 $7.00 Sug. Retail)

PRE-ORDER NOW - AVAILABLE 10/01/09




AU beauty editors get the Zoya Works

Our Art of Beauty (Zoya and Qtica) AU distributor, Art of Beauty AU, recently held a magazine media manicure event with the top AU's top beauty editors.

Looks like they had quite the time... They certainly had beautiful Zoya Summer La-di-da and Ooh-la-la nails (lucky gals - summer is just starting for them)!

Family Circle Names Zoya's Loredana as it's favorite!

The October 2009 issue of Family Circle Magazine brings it's Fall Forecast.

Associate beauty & fashion editor Dori Katz loves the fashion forward gray tips seen on top celebrities that can easily transistion into work and play looks for all. Her favorite? Zoya MatteVelvet in Loredana!

Zoya MatteVelvets for Winter win over Vampy Varnish!

The early nail blog reviews are coming in now... Zoya MatteVelvets for Winter 2009 are lovely and much loved. View beautiful swatch images of each new shade (Savita, Harlow and Veruschuka) at Vampy Varnish

"Clearly Zoya gets an A+ on this collection from me. These are the most interesting matte colors I have seen yet and I will be wearing all of them both with and without a top coat a lot this season I suspect. Remember these are limited edition, so get ‘em while you can! ..." www.vampyvarnish.com

Zoya Matte Velvets for Winter earn a RAVE review from Scrangie

Zoya MatteVelvets for Winter 2009 first swatches by Scrangie
... and boy does she ever love them!

Make sure to check this out for a great review of the color and application tips.

"Overall, I'm totally thrilled with this collection. I am starting to get bored with mattes, to tell you the truth, but as soon as I saw these... WOW. There are other mattes? What other mattes? These are THE mattes. The best shades, the best finish. I don't usually like to declare things 'the best' because I love everything, but really... For me, these blow the other mattes out of the water. They're my favorite colors- how could I not love them? Green and purple in a matte shimmer finish... " Scrangie

Zoya Nail Polish and the beautiful bride!

Let's face it, every bride has (or should have) Charisma. Zoya makes having Charisma easy - wear it!

InStyle Magazine agrees - in the Fall 2009 Weddings Special Edition Charisma is featured a part of mani-pedi's that POP story. Keep it looking perfect all honeymoon long with the Zoya Color Lock System.

Zoya honored with Chatelaine Magazine Beauty Top 100 Spot

Zoya wins big in the Chatelaine Magazine "Top 100 De La Beaute" Awards.

Zoya's Anchor Basecoat and Armor Topcoat have been awarded the top spots for Base and Top coats in the September 2009 issue of Chatelaine (Canada). Awarded by a panel of beauty experts - this is an honor for Zoya! Thanks Chatelaine!

Chatelaine also gives the Zoya Nail Polish formula itself a top spot online for being toluene free.

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